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食品包装盒如何设计使包装色彩醒目?
来源:www.sdynbz.com 发布时间:2024-05-21 浏览次数:122

  包装设计色彩必须吸引消费者的视线。人类视觉的第一印象是对色彩的感觉。色彩也是影响视觉感受最活跃、最敏感的要素之一。比如在食品包装设计中,蓝色和绿色都有新鲜和清爽的感觉,成为食品包装装潢的常用色。在绿色的运用上也应注意多采用淡绿、葱绿以及像嫩叶那样的新鲜的效果。

The color of packaging design must attract the attention of consumers. The first impression of human vision is the feeling of color. Color is also one of the most active and sensitive elements that affect visual perception. For example, in food packaging design, both blue and green have a fresh and refreshing feeling, becoming common colors in food packaging decoration. In the application of green, attention should also be paid to using light green, scallion green, and fresh effects like tender leaves.

  1、蓝色、绿色、白色

1. Blue, green, white

  蓝色、绿色和白色多用于冷饮、速冻食品和绿色食品包装。冷饮、速冻食品运用蓝色,是为了让人产生一种清凉感,蓝色是表现冷冻食品的形象色。另外,蓝色和绿色也广泛地用于药物包装,如镇静和解热类药品,因为绿色象征着安静、健康、有生命力。

Blue, green, and white are commonly used for cold drinks, frozen foods, and green food packaging. The use of blue in cold drinks and frozen foods is to create a refreshing feeling, and blue is the image color that represents frozen foods. In addition, blue and green are also widely used in drug packaging, such as sedatives and antipyretics, because green symbolizes quietness, health, and vitality.

  蓝色和绿色都有新鲜和清爽的感觉,成为食品包装装潢的常用色。在绿色的运用上也应注意多采用淡绿、葱绿以及像嫩叶那样的新鲜的效果。

Blue and green both have a fresh and refreshing feeling, becoming common colors in food packaging decoration. In the application of green, attention should also be paid to using light green, scallion green, and fresh effects like tender leaves.

  2、红色

2. Red

  红色能使商品畅销。红色,是与美味有很大关系的颜色。如:西红柿、番茄酱以及老少皆宜的西瓜大多都是红色的;牛肉、羊肉等肉类食品也都是红色的新鲜。特别是应用在商品销售方面,将红色用于包装上,其商品就能给人以鲜艳、味美、刺激,富有人情味,每当我们走进食品店,首先映入眼帘的就是红色包装,红色容易引人注目。这正是在包装上有效地运用色彩心理的结果。

Red can make products sell well. Red is a color closely related to deliciousness. For example, tomatoes, tomato sauce, and watermelons suitable for all ages are mostly red in color; Meat products such as beef and lamb are also fresh and red in color. Especially when applied to product sales, using red on packaging can give people a bright, delicious, stimulating, and human touch. Whenever we walk into a food store, the first thing that catches our eyes is the red packaging, which is easy to attract attention. This is precisely the result of effectively applying color psychology in packaging.

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  红色在包装设计上被广泛地运用,以红色为主色的自不必说,即使作为从属的颜色,也能使人感到明快。为使红色更加鲜艳,应按白一黄一蓝一深绿一黄绿的顺序适当地搭配辅助色。黑色的运用要慎重,黑色主要用于文字,面积不宜过大。

Red is widely used in packaging design, and it goes without saying that red is the main color. Even as a subordinate color, it can make people feel bright. To make red more vibrant, auxiliary colors should be appropriately matched in the order of white, yellow, blue, dark green, and yellow green. The use of black should be cautious. Black is mainly used for text and should not be too large in size.

  3、茶色

3. Tan color

  有一种表现美味的颜色——茶色。它代表像咖啡、茶、啤酒、巧克力、威士忌、脆酥薄片饼干、蛋糕一类食品的独特风味。深咖啡色会使人联想起烘烤食品飘散出来的诱人的香气。

There is a color that expresses deliciousness - brown. It represents the unique flavors of foods such as coffee, tea, beer, chocolate, whiskey, crispy thin slice cookies, and cakes. Deep coffee color evokes the enticing aroma of baked goods.

  4、黄色

4. Yellow

  黄色多用于食品包装。黄色,也是代表美味的颜色,能引起人的食欲。如香蕉、柑橘、菠萝、黄油、泡腾片等。通常黄色能给人以好吃的感觉,因此在食品的包装上采用黄色,就自然地令人感到里面的包装物准是美味可口的食品。

Yellow is commonly used in food packaging. Yellow, also representing a delicious color, can arouse people's appetite. Such as bananas, citrus fruits, pineapples, butter, effervescent tablets, etc. Usually, yellow can give people a delicious feeling, so using yellow on food packaging naturally makes people feel that the packaging inside is definitely delicious and delicious food.

  在食品包装的装潢设计中,将原料、未加工的制品等用照片表现,既有直接表现的效果又易懂,色彩与图形构成了商品的形象。

In the decoration design of food packaging, raw materials, unprocessed products, etc. are represented by photos, which not only have a direct effect but also are easy to understand. Colors and graphics constitute the image of the product.

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The above is an introduction to food packaging boxes. To learn more, please click: We will wholeheartedly provide you with full score service. Welcome to call us!

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